Introducing the Authentic Beauty Concept 2022 Campaign, a celebration of pure, unfiltered beauty. Captured with an artful eye, this campaign embodies the essence of authenticity—no retouching, no manipulation—just real beauty in its truest form. With hair styled by the creative genius of the Authentic Beauty (UK) Creative Team, and styling by Lisa Elliot, each look showcases effortless, natural textures that speak to the heart of the brand. Photographer Chris Bulezuik’s lens brings these honest expressions to life, ensuring every image remains true to the brand’s values.